Guaranteed leads from focused and well-targeted audiences

BrightTALK™ Conferences offer a proven platform for effective lead generation campaigns. With first-rate speakers and opportunities for professional certification, our conferences attract large, highly focused audiences—the key to any good lead generation program.

BrightTALK Conferences are extremely cost effective, making them popular with marketers responsible for delivering better ROIs (return on investment) on their marketing campaigns. Attracting a large and qualified audience is just the first step. Our single sign-on conference website means your audience provides basic information only once. This leaves them more agreeable to answering additional qualifying and follow-up questions.

Our experienced staff works with marketers to quickly and consistently identify the most relevant leads for your sales teams. BrightTALK programs also generate ongoing leads because your conferences remain available to our online community through the communities conference website and will attract new audiences over time. Ongoing conference registrations last for 12 months and beyond—providing a long-term opportunity to find new leads.

Please also review the related features and benefits of BrightTALK Conferences and BrightTALK Sponsorships.

Features

• Guaranteed number of leads from a targeted audience
• High likelihood of fulfilling the guarantee by the day of the live conference, with additional leads available afterwards
• Option to purchase additional leads for half the guaranteed price for an additional 12 months
• csv downloadable data files for easy integration with your CRM systems

Benefits

• Many targeted leads for your sales and marketing teams
• Effective tools to help identify the best and most relevant leads for your sales teams
• Simple systems for creating lead generation campaigns that focus on very specific audiences
• Efficient help setting up events and organizing speakers